Nike白目氣走柯神 UA爽賺4600億 - NBA

By Annie
at 2016-03-25T15:04
at 2016-03-25T15:04
Table of Contents
蘋果日報
Nike白目氣走柯神 UA爽賺4600億
ESPN爆料
【陳雍仁╱綜合報導】ESPN.com爆料,勇士一哥柯瑞(Stephen Curry)2013年從Nike跳槽
到UA(Under Armour),是因為Nike在代言提案會議錯誤百出,讓柯瑞覺得不受尊重才出走
。而隨著柯瑞近2季大爆發,人氣熱騰騰,已經為UA帶進140億美元(約4592億台幣)商業效
益。
柯瑞的父親戴爾(Dell)透露:「提案會議上,Nike長官居然把柯瑞的名字Stephen唸成了
Steph-on,更糟糕的還在後頭,製作的投影片竟然出現杜蘭特(Kevin Durant)的名字,我
壓根兒就沒打算再聽下去。」Nike不把兒子放在眼裡,戴爾超不爽,一整個會議就賞Nike
「撲克臉」看。
當年開價1.31億 被嫌貴
就連柯瑞當年僅開出1年400萬美元(約1.31億台幣)代言續約價碼,都被Nike打槍。此時的
UA,趁機搶人,端出1年550萬美元(約1.8億台幣)代言費打動了柯瑞,Nike原本有機會跟
進價碼留人卻沒這麼做,就這樣放走了超級金雞母,還真不是普通白目。
柯瑞成了UA招牌球星,尤其是近2季搶眼表現幫襯商業價值,柯瑞球衣銷售已稱霸全美,
美國50州有47州是柯瑞的球衣銷售稱霸,分析師指出,UA原先市值141億美元(約4625億台
幣),但靠柯瑞帶動市值已攀升到280億美元(約9185億台幣)。
昨戰快艇飆33分 破低潮
勇士昨主場迎戰快艇,柯瑞擺脫前2戰得分未達20分小低潮,全場飆進4記3分球攻得33分
、4籃板、5助攻和3抄截,率隊114比98取勝,近29年來首度橫掃快艇,也將NBA主場最長
連勝紀錄推進到51場。勇士目前戰績64勝7敗,距打破公牛單季72勝紀錄僅差9勝。
本季勇士剩餘賽程
日期 場地vs.對手
明天 主場vs.小牛
28日 主場vs.76人
30日 主場vs.巫師
31日 客場vs.爵士
4/2 主場vs.塞爾提克
4/4 主場vs.拓荒者
4/6 主場vs.灰狼
4/8 主場vs.馬刺
4/10 客場vs.灰熊
4/11 客場vs.馬刺
4/14 主場vs.灰熊
http://www.appledaily.com.tw/appledaily/article/sports/20160325/37126685/
--
Nike白目氣走柯神 UA爽賺4600億
ESPN爆料
【陳雍仁╱綜合報導】ESPN.com爆料,勇士一哥柯瑞(Stephen Curry)2013年從Nike跳槽
到UA(Under Armour),是因為Nike在代言提案會議錯誤百出,讓柯瑞覺得不受尊重才出走
。而隨著柯瑞近2季大爆發,人氣熱騰騰,已經為UA帶進140億美元(約4592億台幣)商業效
益。
柯瑞的父親戴爾(Dell)透露:「提案會議上,Nike長官居然把柯瑞的名字Stephen唸成了
Steph-on,更糟糕的還在後頭,製作的投影片竟然出現杜蘭特(Kevin Durant)的名字,我
壓根兒就沒打算再聽下去。」Nike不把兒子放在眼裡,戴爾超不爽,一整個會議就賞Nike
「撲克臉」看。
當年開價1.31億 被嫌貴
就連柯瑞當年僅開出1年400萬美元(約1.31億台幣)代言續約價碼,都被Nike打槍。此時的
UA,趁機搶人,端出1年550萬美元(約1.8億台幣)代言費打動了柯瑞,Nike原本有機會跟
進價碼留人卻沒這麼做,就這樣放走了超級金雞母,還真不是普通白目。
柯瑞成了UA招牌球星,尤其是近2季搶眼表現幫襯商業價值,柯瑞球衣銷售已稱霸全美,
美國50州有47州是柯瑞的球衣銷售稱霸,分析師指出,UA原先市值141億美元(約4625億台
幣),但靠柯瑞帶動市值已攀升到280億美元(約9185億台幣)。
昨戰快艇飆33分 破低潮
勇士昨主場迎戰快艇,柯瑞擺脫前2戰得分未達20分小低潮,全場飆進4記3分球攻得33分
、4籃板、5助攻和3抄截,率隊114比98取勝,近29年來首度橫掃快艇,也將NBA主場最長
連勝紀錄推進到51場。勇士目前戰績64勝7敗,距打破公牛單季72勝紀錄僅差9勝。
本季勇士剩餘賽程
日期 場地vs.對手
明天 主場vs.小牛
28日 主場vs.76人
30日 主場vs.巫師
31日 客場vs.爵士
4/2 主場vs.塞爾提克
4/4 主場vs.拓荒者
4/6 主場vs.灰狼
4/8 主場vs.馬刺
4/10 客場vs.灰熊
4/11 客場vs.馬刺
4/14 主場vs.灰熊
http://www.appledaily.com.tw/appledaily/article/sports/20160325/37126685/
--
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